The agency alternative for small teams

Making custom websites & software affordable again.

We design and build custom websites and apps for small teams and local businesses - shipped in days, not months, without the agency price tag.

Book a 15-min call Plan your website → See packages & pricing

Sites from $500 · Custom apps scoped on a call · 1-7 day typical build

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19 years

Building software since 2007

50+

Projects delivered

3 countries

Clients in the US, UK & Canada

7 days

Average website launch

How it works

A simple, low-friction process - most projects go from first call to launch in under two weeks.

1

Discovery call

A short call to understand your business, goals, and what you actually need built.

2

Build

We design and build, sending you working previews as it comes together. You review and give feedback at each stage - no long silences, no surprises at the end.

3

Launch

We deploy on fast, secure infrastructure (Cloudflare), connect your domain, and go live.

4

Maintain (optional)

Ongoing updates, monitoring, and improvements on a simple monthly plan, only if you want it.

Why businesses choose us

The things that actually matter when a small team is picking who builds their website or tool.

✓

Fast turnaround

Live in days, not months - most projects launch in 1-7 days.

✓

Transparent pricing

Clear starting prices and a real quote after a quick call. No surprises.

✓

Custom, not templates

Built around how your business actually works - not a locked-down theme.

✓

Cloudflare hosting included

Fast, secure hosting with no recurring cost on Starter sites.

✓

Senior developers, not juniors

Your project is built by experienced developers who have shipped 50+ products - not handed to a trainee.

✓

Ongoing support available

Optional monthly plan for updates, monitoring, and improvements.

Packages & pricing

Clear starting prices, no surprises. Every project starts with a quick call so we quote the real scope, never a guess.

Starter

from $500

1-2 day build

  • ✓ 5-10 page responsive website
  • ✓ Contact form
  • ✓ Mobile-first, fast, SEO-ready
  • ✓ Free hosting on Cloudflare - no recurring cost
  • ✓ CMS enabled - make changes on your own

Best for: local businesses needing a clean, modern presence.

Get started
Most popular

Growth

from $1,200

4-7 day build

  • ✓ Everything in Starter
  • ✓ CMS / blog admin panel
  • ✓ One small custom tool - booking widget, quote calculator, or feedback form

Best for: businesses that want to self-manage content and solve one workflow problem.

Get started

Custom App

from $2,500

Scoped on a call

  • ✓ Personalized internal tool: CRM, job/inventory tracker, client portal, or scheduling system
  • ✓ Web or mobile
  • ✓ Built around how your business actually works

Best for: small teams replacing spreadsheets or generic SaaS.

Book a scoping call See what we build →

Add-on modules

Bolt any of these onto a package. Scoped and priced on the call, based on what you actually need.

CMS / blog admin panel

Extra landing page

Online booking / scheduling

Quote / estimate calculator

Simple e-commerce / online ordering

AI chatbot / intake assistant

AI content drafting setup (blog/social)

Infra & Cloudflare setup (DNS, CDN, security)

Maintenance plans

Optional monthly plans to keep everything secure, current, and improving.

Basic

$50-100/mo

  • ✓ Security patches
  • ✓ Uptime monitoring
  • ✓ Minor edits

Standard

$150-250/mo

  • ✓ Everything in Basic
  • ✓ Content updates
  • ✓ Small feature tweaks

Managed

$300-500/mo

  • ✓ Everything in Standard
  • ✓ Cloudflare / infra management
  • ✓ Monthly SEO / speed audit

Selected work

Sites and tools we've built - for local businesses and for larger platforms.

Who we build for

We build websites and custom tools for small teams and local businesses - across industries like these.

🦷 Dentists ⚖️ Lawyers 💼 Consultants 🏭 Manufacturers 🍽️ Restaurants 🏡 Real Estate 🏗️ Construction 🎯 Coaches 📊 Accountants 🌿 Landscapers

Our toolbox

Technologies we work with

From marketing sites to full apps and native mobile - we pick the right stack for the job, not whatever's trendy.

MVP in weeks

From brief to live product, not months

End-to-end

Designed, built, and handed over fully documented

Custom, not canned

Built around your workflow, no rigid templates

What our clients say

Real businesses, real projects - from booking systems to client portals.

★★★★★
"Our old site looked like it hadn't been touched since 2012. They rebuilt it in about a week, added online booking, and we've actually had new patients mention finding us through Google now. Easy to work with, no back-and-forth headaches."
MC Maria COwner - Dentist Office
★★★★★
"I needed a quote calculator so people could get a rough price without calling us first. They built exactly what I asked for, faster than I expected, and didn't try to upsell me on stuff I didn't need."
TW Tom WFounder - Landscaping
★★★★★
"We went from a static one-page site to a real CMS where I can update the menu myself. That alone saved us from paying someone $50 every time we changed a price."
PN Priya NManager - Coffee Shop
★★★★★
"Honestly didn't think a custom booking system would be affordable for a shop our size. They made it work within budget and it's been running smoothly for months now."
DO Dave OOwner - Auto Repair
★★★★★
"We needed a client portal, not just a brochure site. They understood the difference right away and built something that actually fits how we work with clients."
SL Sarah LCo-founder - Consulting Firm

Why we started

Most small businesses don't need a $30,000 agency. They need someone who understands their business and can build the right solution quickly.

That's why we built Panoptic Web Development. Small teams get the same senior developers our enterprise clients get, on a scope and budget that makes sense for their size. Every project is built, reviewed, and tested by people who care whether it works.

Sourabh Asawa, founder of Panoptic Web Development

Who you're actually working with

Sourabh Asawa - Founder

I started Panoptic Analytics in 2007. Nineteen years later it's a team of over 100 specialists working with companies across the US, UK and Canada - building software, internal tools, and the systems that run behind them.

Panoptic Web Development is the studio inside that company built for smaller teams. Same developers, same delivery standards, scoped and priced for a local business rather than a funded startup.

I'm involved in every project we take on - the first call, the scope, and the handover. If something isn't right, you're talking to the person who can fix it, not a ticket queue.

We work to US and UK hours, so you're not waiting overnight for an answer.

MBA, Faculty of Management Studies, MLSU. Also founder of Vaanya PurePack, a sustainable packaging business exporting to food and retail clients - which is why I know what it's like to be the one paying the invoice.

in · LinkedIn sourabh@panopticwebdevelopment.com
Established 2007
100+ specialists across the group
Clients in the US, UK & Canada
Registered: Panoptic Analytics Pvt Ltd

Let's talk

Tell us a little about what you need. We'll reply within one business day to set up a quick discovery call, no obligation.

Prefer to book directly? Grab a 15-min slot